Finnish Ski Association and Le Gruyère AOP to co-operate in World Cup events
The Finnish Ski Association and the world known Swiss cheese company Le Gruyère AOP have signed a multi-year main partner agreement for the Nordic Skiing World Cups in Finland. The cooperation agreement was concluded in cooperation with FIS Marketing AG.
The cooperation agreement between the Ski Association and Le Gruyère AOP will run for three years from the upcoming ski season 2019/2020 to 2022 Olympic Winter. The new contract includes both competitions in Ruka and Lahti.
Le Gruyère AOP is a long-time partner in the FIS Cross Country World Cup, who has been a strong contributor in ceremonies, event catering and on spot activities. This agreement guarantees a broad TV and media presence during the World Cup events in Finland.
“For 4 years now, Le Gruyère AOP has been successfully accompanying the sporting exploits of the athletes on the slopes of Europe and further afield. In doing so,
Le Gruyère AOP has been able to reinforce the brand’s visibility on FIS Cross-Country World Cup. Le Gruyère AOP will be delighted to meet everyone in Ruka and Lahti FIS World Cup events. A cheese of great quality and tradition, Le Gruyère AOP is the perfect companion for elite athletes, as it is for every sportsman or woman or discerning spectator.
All involved are eagerly awaiting the beginning of the season to start this fruitful collaboration between the Finnish Ski Association and Le Gruyère AOP”, says Philippe Bardet, Director of the Interprofession du Gruyère.
The Finnish Ski Association rejoices in a long-term partnership that creates a solid foundation for the World Cup events and their continuation. The value of the agreement is significant for the Ski Association.
“The Finnish Ski Association is very pleased with the new multi-annual agreement with Le Gruyère AOP. It’s great to have a well-respected international company and brand partner in our World Cup events. This also indicates that Finland’s most important Nordic sporting events have a good international appeal. We are delighted that Le Gruyère AOP wanted to commit to a multi-year partnership and thus support the organization of the Finnish World Cup events on a long-term basis, both financially and operationally”, says Jari Töykkä, Commercial Director of the Finnish Ski Association.
The Interprofession du Gruyère was created in 1997 as the association of the three professions making Le Gruyère AOP possible: the milk producers, the cheese makers and the affineurs. The Interprofession is in charge of the management of the Le Gruyère AOP production, the quality and quantity management, the marketing and promotion of Le Gruyère AOP. www.gruyere.com
The Finnish Ski Association is the head organization for skiing in Finland. The Ski Association has about 500 member clubs whose mission is to promote ski sports and to develop ski sports among the Finnish people. The Ski Association is responsible for contacts between Cross-Country Skiing, Ski Jumping and Nordic Combined, and Alpine disciplines with the International Ski Association (FIS). There are nearly 100 athletes in the national top sports teams. www.hiihtoliitto.fi
Mr. Philippe Bardet, Director, Interprofession du Gruyère, +41 26 921 8410
Mr. Jari Töykkä, Commercial Director, Finnish Ski Association, +358 40 553 3996, email@example.com
Photo: Lahti Ski Games